Wednesday, March 4 - 6:00-8:00pm
Blank Center Rotunda
Learn from 4 experienced entrepreneurs that used credit cards, cash, and retirement accounts to launch successful businesses without outside financial help
Marco Protano has worked for more than twenty years building businesses through strategic marketing within Fortune 100 clients, such as First National Bank of Boston, Nestle, RJR Nabisco, and Bristol Meyers. He has started his own ventures in e-commerce and CPG brands and sold the ventures to public and private firms.
Jane Moritz began her career as a marketing executive working for advertising agencies like Ogilvy and Mather, Wunderman, Barry Blau and Partners and McCann Erickson. She started her first venture in 1987. Initially focusing on newsletters for exercise studios and gyms, the business grew into a successful direct marketing ad agency. She then bootstrapped her second venture, www.challahconnection.com through a variety of methods.
Steve Lehman has over 30 years experience in sales management, marketing and general management with a comprehensive background in publishing, media, marketing, advertising and franchising. He has held a variety of executive and management positions from Advertising Director to SVP, Group Publishing Director, President and CEO. He has led the development and launch of new products as well as spearheaded three E-Commerce and Marketing web sites.
Karen Couto started NewGround Publications on a very small budget, keeping costs low until revenue began rolling in. Profits were reinvested in marketing the business. NewGround now has 14 small business guidebooks in Spanish and English which are sold in bulk to large banks, colleges, and SBA organizations.
Food and drinks will be provided.
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