Thursday, February 12, 2009

Why Do A Late Stage MBA? Renewal and Recasting

It ain't all about mergers and aquirsitions and IPOs. Its about education, renewal and recasting onself for the next 50 years.

I started this epic just after my father died in August 2006 at the age of 82. I had been thinking about graduate school for many years and decided I was not getting any younger, so it was time to get on the stick.

I am also looking at potentially a long life. My grandmother died last year at 104. My other grandmother at 94 and my great-grandfather died at 96. Early deaths in the family are clearly attributable to smoking and I don't smoke.

While I had been well known in the mid-90s through very early 2000's as a direct marketing expert, that is now "so last year." Direct and database marketing guru's had become dinosaurs, the new hot ticket was internet, social networking, search engine optimizers. Catalogers were now multi-channel merchants. Even my wife morphed from being a well known direct marketer to a search optimization queen and started a successful e-commerce site:

I figured if I am going to be a successful entrepreneur for myself, another company, VC's or non-profits, I had to take a radical approach for a guy entering his 50s. That approach is MBA school.

1 comment:

Anonymous said...

Genial post and this post helped me alot in my college assignement. Thank you on your information.