Monday, April 27, 2009

Late Stage MBA-Josh Moritz- Plotz to You Drop-Saving the Economy One Challah at a Time

Three comments on Yvonne and Felice, ranging from get a cup of joe to musings of wondering if people are concerned about their jobs, making the mortgage payments or that their house dropped from $5 million to $1.5 million. I think I am going to do an interview with them on the subject of the economy and AIG.

Moving on. The real entrepreneur in the family is Jane Moritz now the owner of Jane bought from sales guy about 6 years ago who had developed a business delivering challah every Friday morning via newspaper delivery people. Stuffed into postal service boxes, sometimes eaten by squirrels and deer with occasional protests from local postmasters, is now a totally online business in the great tradition of catalogers stretching back to Sears and through Kati Muldoon, REI, Smith and Hawkins and even IBM.

Inventory arrives by UPS, USPS, FEDEX and delivery dudes in the morning and picked up as Jewish gift baskets by UPS, USPS, and FEDEX in the evening. Shiva baskets -- the event that marks a Jewish death for seven days after a funeral--are the big sellers, followed by Christmas/Chanukah/Kwanzaa (go figure), Jewish High Holidays, Purim and Passover. Working with Sherry, her underemployed Columbia MBA mom (she should have gone to Babson) and several high school girls who know how to tie a ribbon, the business has grown a great deal through Search and PPC and social media and live chat. Direct mail and advertising are duds.

Over the years she has taken over a few competitors who could not adapt to the new way of the web catalog. They plotzed.

Now I know the goods are good because when I leave little tastings around Babson as bribes to professors and administrators and fellow students, they just kvell. He who shall go nameless even said it reminded him of his mother's baking.

Todays promotion will make you plotz (see it in full living color on her website):

"Mother's Day is May 10! It's the day to make her kvell, plotz and see what a mensch you
are. Free shipping on all orders over $75. Use code FS09. Follow us on Twitter!

For Mother's Day, Give Your Mom Something to Plotz About!
Shop Now and Get Free Shipping!*She'll be so proud of you for getting a deal. Why not make
her proud?"

While you got to love it --she is my wife afterall so I do love it-the real question is who is going to get us out of this economic mess? She and probably the 20 million new small business start-ups who like my wife who come up with a game changing idea that actually makes money, rather papers it over with derivatives, accounting changes to GAAP and the next form of credit default swaps.

Mind you I wish I had the brains to think up a legal and moral form of CDO's. That is why I am in MBA school to make me a more creative thinker -- I am seeing signs that might actually happen, but from a moral point of view, let's hope that some of the financial types out of work come back with some tangible substance buttered on challah.

Meanwhile, Jane is saving the economy one challah at a time.

Note: This is not a paid political announcement, all views herein are mine and not my wife's, the local caterer, customers, prospects or anyone connected with any government agency. But it could be a sales message.

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